Paid Search

The landscape of paid search advertising has changed dramatically over the past several years. Although Google sponsored ads still reign supreme, the channels available for paid search reach far beyond a single player.

Great Paid Search, or PPC, management isn’t just a one trick pony. With a vast array of reactive keyword tactics and proactive behavioral/contextual approaches, a proper strategy involves defining, designing, and measuring – with constant flexibility to optimize so that you meet your goals effectively and affordably.

Researching, selecting, and monitoring the right keywords and platforms is an art – and Pickaline Designs creates masterpieces.