The landscape of paid search advertising has changed dramatically over the past several years. Although Google sponsored ads still reign supreme, the channels available for paid search reach far beyond a single player.
Great Paid Search, or PPC, management isn’t just a one trick pony. With a vast array of reactive keyword tactics and proactive behavioral/contextual approaches, a proper strategy involves defining, designing, and measuring – with constant flexibility to optimize so that you meet your goals effectively and affordably.
Researching, selecting, and monitoring the right keywords and platforms is an art – and Pickaline Designs creates masterpieces.
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